You have reached this page because you want to learn how you can incorporate organic written content into your existing eCommerce website. You have reached the right place. This blog will discuss the basics of content marketing and how to start blogging in your Shopify store.
We will get you started with Shopify blogging.
Are You a Shopify Retailer?
Shopify merchants have an advantage over many competitors because they can host their eCommerce store on one the most popular platforms available for merchants today. The confusing technical issues are eliminated from the beginning so that retailers can concentrate on the unique aspects of their business. To attract new customers to their website, the biggest non-technical challenge eCommerce retailers face is standing apart from the rest.
Paid Media Marketing vs. Organic Content Marketing
There are two categories for marketing content. Paid media is the first. Paid media includes advertisements on the Google Search & Display Networks and Bing Ad Networks as well as Social Media platforms. Paid media can be a great way for you to quickly get your products or services in front potential customers. It is not easy to make sure that advertising dollars are going where they will produce the best results.
We recommend organic content marketing to overcome the problem of showing ads to non-interested customers. You can attract real customers by creating organic content on topics you are an expert in. Blogs are one of the best forms of organic content.
Read our previous blog to learn more about the advantages and challenges of organic and paid advertising.
The history of blogs
Blogging was the first internet trend of the 1990s and 2000s that allowed anyone to contribute, both as a writer or reader/commenter. Blogging began as an open-access online journal that was accessible to all. It was originally used as an abbreviation of the term “Weblog”. Although online journaling has become less popular, blogging is still the industry term most commonly used to describe organic written content on the internet.
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The Customer’s Journey
Now we are at the end of the story: How can blogging help Shopify retailers increase their online sales?
You will need to imagine your customer’s journey. This will allow you to address any questions or concerns they might have. Imagine that you sell pool chemicals that provide the same results but don’t have the same negative effects on hair and skin as standard chemicals. This is an example of a potential customer hearing about your brand for first time. They may be concerned that there may be other health problems or your brand may not be as effective.
To overcome customer mental blocks, you can create written content such as “Pool Chemical Alternatives For This Summer” or “Switch from Harsh Pool Chemicals Easy”. When a customer searches the internet for this type of content, they will find your website.
Establish Yourself As An Industry Expert
This is the most important benefit of creating organic content. After reading your blog, potential customers will be able to trust you as an expert in their industry. This will reduce any pre-purchase anxiety that the customer may have before finalizing a transaction. Remember how I said to create content for every stage of the buyer’s journey? After the customer has received the product, they should find relevant blogs and articles to help them use the product.
You are likely a Shopify retailer who does not have a blog. Shopify makes this easy.
Shopify Plus stores include a blog page that is automatically integrated into your website. You can select from many customizable templates that can easily be customized to fit your brand’s look and feel. A single user interface makes your website easier to use and streamlines the customer journey. Shopify has a support page that explains the technical aspects of setting up a blog.
Make a Plan
Before you start writing content for your website blindly, you’ll need to create a plan that includes the topic groups you will be creating content around. You will also need to determine how often your content will be published and how the creation process will work. A blog needs to be researched, written, reviewed, edited, published, backlinked, and modified. Although it may seem like a lot of work this can be done in one day if everyone is clear about their expectations and works diligently.
Shopify’s final step is to take action. Marketing is an iterative process. If you don’t start generating and publishing content, you will fall into “analysis paralysis.”