Back to Basics of B2B Market

The basics of B2B marketing

Every eCommerce business must have a digital presence to sell online. There are many ways to optimize your strategy and turn leads into paying customers, including SEO, paid advertising, SEO, and other methods. This blog will focus on B2B marketing basics. Continue reading to discover four strategies that will help you build your marketing strategy.

1. Identify Your Target Audience

Understanding your target audience is the first step in acquiring new customers. If you don’t understand your target audience, you won’t be able to attract, engage and delight them. Understanding the thought processes and behavior of the businesses you wish to target is key to successful B2B marketing.

The Groove Commerce team works with B2B eCommerce merchants. One of our first steps is to create buyer personas for clients. It is crucial to identify the demographics and psychographics that our ideal customers are in order to create a B2B marketing strategy.

2. Create Your eCommerce Website

It is important to identify your target audience and have your eCommerce website designed with optimization in mind. This website launch checklist contains essential elements to be considered before, during, and after you launch your site.

Wholesalers who have been operating their businesses for years through brick-and-mortar locations and telephone calls may find B2B eCommerce a strange concept. Many B2B wholesalers are not using eCommerce best practices, despite the fact that eCommerce has been around for a relatively short time compared to how many years wholesalers have been in operation. Yi the Groove Commerce team is here to help you optimize your website design, marketing, and development to leverage eCommerce in your B2B wholesale business.

3. Optimize for SEO

Your website should be optimized for conversions and easy to find by your target audience. It doesn’t make sense to have a beautiful website when no one can find it online. It’s time to do B2B Content Marketing and Search Engine Optimization!

Off-page and on-page SEO optimization will help your target audience find you website organically. SEO is an essential component of brand awareness, lead generation, and conversions. It includes on-page elements such as meta descriptions, alt texts, and image file names.

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4. Utilize Paid Media Advertising

Last but not the least, use paid media advertising or PPC to optimize your B2B marketing strategy. This will help drive conversions. In step 1, we discussed creating buyer personas that are aligned with your target audience. It is crucial to create content that these personas can relate to in order to be found.

We recommend that you show off your brand in its entirety, not just by highlighting specific products or services via paid advertising. Your company may sell to other businesses or buy from them, so your employees will likely work directly with wholesalers and buyers. Advertising dollars can be used to promote your company culture, social content, company blog, or reviews, as long as you have a budget.


B2B marketing can be brought back to basics to ensure your eCommerce website implements the right strategies to drive website traffic and convert more customers into leads. Groove Commerce partners are available to help you build, design, and grow your eCommerce website if you’re a merchant in the mid-market or enterprise B2B market.


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