Tag Archives: marketing

Avoiding pitfalls when selecting the right marketing automation software

Avoiding pitfalls when selecting the right marketing automation software

A marketing automation program is a great investment for businesses in the modern age. A quality marketing automation software can simplify your business processes and reduce routine tasks. It also aids in improving communication between sales and marketing teams and customizes messages to each audience. There are so many options out there today that it’s essential […]

Email Marketing to Improve Ecommerce Conversion Rates

Email Marketing to Improve Ecommerce Conversion Rates Email marketing can offer brands the highest ROI of any marketing strategy. Email marketing is the cornerstone of any multichannel marketing campaign. According to a recent study it has a 1:42 return on investment. This article will provide tips for optimizing email marketing’s eCommerce conversion rate. Image source However, if your strategy is […]