If you don’t adhere to eCommerce SEO best practice, it can be difficult to create an organic ranking strategy that drives significant web traffic. Keyword research is the first and most important step in improving your organic rank. Keyword research involves identifying keywords that you want to rank for on search engines and prioritizing those keywords for your website. Your content marketing strategy will be informed by understanding what people search for and what they type into search engines.
Google Ads is a popular PPC advertising network that advertisers use to bid for keywords to drive traffic to their websites. It also offers the possibility to advertise sponsored content via search engines. Google Ads Keyword Planner is an excellent tool for creating strong keyword lists that will have the most impact on your campaign. Find important keywords and data like search numbers, competition, and ad pricing.
How to Use Google Ads Keyword Planner
The Google Ads Keyword Planning tool is free and can help you identify high-volume keywords and low competition keywords. You can also use its targeting features to reach your audience. You can view suggestions for keywords related to your search term and the monthly search volumes as well as costs for each keyword. Keyword research provides insight into search terms that are most popular. It also inspires creativity by showing short-tail and longer-tail keywords related to your search term. This gives you future ranking opportunities for words that may not otherwise have been considered.
Get the Tool and Create a Campaign
You must first create a Google Ads account before you can use the keyword planner tool. You can create your keyword plan in two ways: Find New Keywords or Get Search Volume Forecasts.
It’s possible to prefer one tool over another, but that’s perfectly fine. Enter the URLs of your competitors to gain insight into which keywords they rank for. Find Keywords allows you to enter keywords, phrases, or links in order to get the best results. Each suggestion contains information about the average monthly searches, competition, and costs of high-ranking bidding.
To find out the expected number of impressions and clicks for your ads, use the Forecasts tool. This tool will allow you to view the search volume for your keywords and provide forecasts about their performance. This tool also provides information about the estimated cost, click-through rate and cost-per-click. It will help you be prepared for your next campaign.
Utilize Ad Groups & Location Targeting
To target specific groups of users, use the Google Ads Keyword Planner. You can target by language, search networks and date range, as well as locations. You can either select the countries that you wish to market to, or you can specify the language in which you are searching for the keywords. You can customize your results by grouping keywords into ad groups or narrowing your targeting by area.
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You can further refine your search by using the “add filter” option. This allows you to exclude certain keywords, include keyword text, average monthly searches, or ad impressions. You can search for keywords that only contain specific phrases or exclude them by using the “keywordtext” option. To determine if there are high searches, you can use the “average monthly” option.
Create Your Ad Campaign
After you have used all these resources and tools in your research, it is time to create your ad campaign. You can create a campaign using the Plan Overview page, Ad groups, Keywords or Locations. To determine which campaign type is best for your business, identify your campaign goals. You can choose a campaign type according to your marketing goals, your business strategy, as well as how much money and time you are willing and able to invest.
Google Ads has many campaign types. Each one can be used for different purposes. Search campaigns allow you to reach people searching for your product/service on Google. Display campaigns display visually appealing ads on apps and websites. Video campaigns can be used to promote your product/service. You can also use the “Drive Conversions campaign subtype” to create action-oriented video ads that will help you reach people beyond search results.
Shopping campaign ads on Google Shopping tab and search results will display visually appealing product listings. App campaigns can help you get people to download your app, and increase engagement by promoting your app across multiple channels. Local campaigns can be used to drive sales in-person and bring people to your location. Google will optimize your ads with smart campaigns. These campaigns are quick and easy to set up.
There are many ways to optimize your advertising campaigns to reach more customers. At the end of it all, your ads should be a useful resource that is relevant and helpful to your customers.
Learn more about Groove Commerce’s partnership with Google Ads Keyword Planner to help you conduct keyword research and set up Google Ads Conversion Tracking. Send us an email using the form below to discuss your concerns or questions. We would love to match our non-technical and technical SEO optimization services to your eCommerce needs in order to drive more traffic to your site and increase conversions.